Rich

Today I took a break from physically demanding work and stuck with physical work … in the shade … in the workshop.

I finally cut the first board that will be at the top of our bed headboard. It is the top board – and rounded … a huge radius … but I got a decent enough result 🙂

Then I moved back to working on more frames for the solar dehydrators. I liked going back to this task because it brought with repetition that carried over from the first, more erratic batch.

Now … we have swallows all over the place … they even tried to build a nest inside the house.

One of the swallow nests sits right above my mitre saw. So I found myself cutting away while a mother bird kept flying in with what looked like spiders to feed 4 apparently hungry chicks … funny looking chicks with flat heads and … mohawks.

Due to the repetitive tasks I had I was able to move into ” the zone” …  thoughts flowing rapidly and creatively all over the place. My thoughts went back to the Cutia Taranului information system and some ideas that came from it … without going into boring details I’ll refer to it is AppYours.

Then my perspective shot way out … and I saw myself … woodworking under flying swallows thinking about information systems … it doesn’t get any … richer then that 🙂

The “I Told You So” Bread Post

The first peasant-boxes that have been delivered to both Cluj & Bucharest have been of baked goods – primarily bread with an addition of something sweet and/or something salty. They come in two sizes and most people ordered the smaller box. It includes  two 1kg loafs of bread. Romanians eat a lot of bread so this amount is actually quite ordinary. However a few people let us know that it was just too much bread for them to consume!

We also purchased bread from Iulian and what happened is exactly what I wrote about in the “Food is not cheap” post. The bread is so rich and so fulfilling that we, and probably many others, ended up eating much less of it. When we are hungry we can go through 3 (or even 4) slices of regular bread each … but we have a hard time taking in 2 slices of Iulian’s bread. It is that much more nourishing than typical bread.

When Iulian (Cluj) and Lucian  (Bucharest) chose their box sizes they did so based on “average consumption”. We didn’t take into consideration that due to the nourishing qualities of the bread people would need less of it. We also didn’t want it to appear that the box did not have enough bread to feed a family. So we ended up with a box that simply has too much bread for some people 🙂 It’s a great mistake to make 🙂

The people who experienced too much bread also experienced “the box is too  expensive”. Iulian’s bread is a premium product and so it isn’t meant to be cheap … but if you have more then you can handle … then it surely can feel expensive. But what was actually unveiled was how expensive ordinary bread really is. It doesn’t feel expensive because you get quantitatively more of it … but nutrition wise you need to consume twice as much of it to satisfy your hunger (and again … I’m not even going into qualitative nutritional values which ordinary bread simple does not have … no matter how much of it you eat). So Iulian’s healthy nourishing bread only seems expensive but once you realize its true value you quickly realize it isn’t really expensive at all. In my mind Iulian’s bread is actually priceless …  you will be hard pressed to find anything like it in Romania in anything but rare specialty shops. However those people who joined the box have this priceless food delivered to their doorstep freshly baked every week.

However,  I expect we will soon be announcing a third smaller and cheaper box for people who need less of it but still want to enjoy the amazing nourishment of quality bread 🙂

Bread Party in Cluj

Last friday was a city day (first in quite a few weeks). We chose that day because it coincided with the first delivery day of Iulian’s bread-boxes in Cluj. We started the day by loading the car with 140 firebricks (quite an effort) and then went to pick up Iulian from the bus station and together goto the EcoRuralis offices.

There we were met by our friends at EcoRuralis and Elza – a reporter from TransylvaniaLive, the same reporter who originally interviewed Andreea together with Ildi and Levente. I dropped Andreea, Iulian and his son there and went off to park the car. By the time I got back to the EcoRuralis offices, the place was festive. Iulian’s giant suitcase was open and filled to the brim with bread. Some of the bread (the box EcoRuralis ordered) was already laid out on the windo-sill … and as a backdrop EcoRuralis’ exemplary city-garden was flourishing in the background.

Elza againt dedicated precious time and caring attention (unique in Romania’s poor journalistic landscape) we greatly appreciate and embrace. She interviewed Iulian, Otti of EcoRuralis and Andreea. That same day this article appeared online. Elza promised to meet us again when Ildi and Levente begin their delivery (if all goes well, within the next two weeks) … and then all the video footage will be assembled and broadcast in the news.

Then everyone went indoors and went at the amazingly delicious and diverse bread Iulian brought with him. There was happiness and abundance in the air. I could feel the energy in my heart expanding … a physical sensation that I don’t get to experience much. After months of work Cutia Taranului was becoming a festive reality (it actually started earlier in the week earlier in Bucharest with Lucian’s bread-boxes … but we weren’t there to witness it first hand). I am not a party goer … but this was turning out to be a real party.

Everyone present cared, embraced and rejoiced in Cutia Taranului. Everyone contributed to making it happen. We were happy together. Is that not a party?

As I write these words Lucian has already completed a 2nd delivery of boxes. Though not as exciting as the “first time” … it is hugely gratifying to see Cutia Taranului moving into a regular and recurring flow … as we imagined and hoped it would be.

We are now waiting for a 2nd first celebration with Ildi and Levente … which may very well mark the beginning of all 3 families that will be delivering vegetables to Cluj.

In addition, in the coming weeks we hope to announce a first box of milk products to Cluj and Andreea is continuously speaking to more peasants who are in the process of joining and offering their goods both in Cluj and other locations. It is wonerful to be a part of this awakening 🙂

Update: we just found that a video has been published online at TransilvaniaLive … so have a look 🙂

Laptop Chick Warmer

On to less serious matters … the weather has taken a sudden change … from a hot summer day it went to cloudy and humid … and now stormy … winds and rain. In the midst of this all … a small 3 day old chick was left behind outside … found cold and shivering … so Andreea brought him indoors and asked me to keep him warming. One option was to use both hands (which makes typing kind of difficult) … so I came with this solution. One hand for the chick … held up next to the heat exhaust … and voila … hot chick and another hand free to type:

 

The Remaining 5%

A question has come up in discussions regarding Cutia Taranului. The question circles around “what do the peasants get out of this” (this being Cutia Taranului) … usually with an undertone that is really asking “how are the peasants being exploited this time”. So, first of all, a great thank you to everyone who brought up the question. It is a just and important question since the peasants have been subject to years of exploitation and abuse. However, we were also slightly offended by the question because nothing could be further from our mind. With those two energies now consolidated I believe we can now answer that question thoroughly.

Caring Attention

We spend hours (sometimes many hours) over a period of weeks (sometimes many weeks … months) on the phone and when possible face-to-face with peasants that contact us (the only peasant family we reached out to were Ildi and Levente – our neighbors and first peasant family to join the project, all the other peasants learn about the project and contact us to inquire about it) regarding the project. It takes patience and conscious effort to communicate to them our intentions and how Cutia Taranului works.

We face much doubt and skepticism. We place no pressure on anyone to join. We realize that Cutia Taranului brings with and demands of peasant-families a huge cultural and intellectual shift … we appreciate every peasant family who gives us the opportunity to share Cutia Taranului with them. We are in awe of every peasant family that finds the courage to give it a try. (And we look forward to rejoicing with every peasant family that succeeds.)

When a peasant family expresses an interest to join the project, the conversation moves the next phase.

Personal Guidance

We learn from every peasant what they create and explore different directions for putting together a relevant and feasible box. Relevancy means a box that can provide a valuable and useful service to people in the city. Feasible means that the peasant can organize and deliver the box in an efficient and financial way. Financial means that at the end of a day of deliveries they are left with a decent profit.

That last “financial” part may seem obvious but in almost every case, if left to their own decisions, peasants will come up with either (1) nothing; (2) a box that is either irrelevant (people in the city are not likely to be interested in it) or (3) insustainable effort (the peasant family may end up losing money or making an insignificant profit). Our objective is not to flood the website with boxes, but to put out correct and relevant boxes that will, hopefully, be embraced by people in the city (as has been the case so far).

After numerous iterations we usually arrive at a good box and … we move to the next phase

Launch and “Adverstising”

We ask peasants families to write a page introducing themselves and to provide us with a photograph of them. However most peasants are not writers  so … most of the time Andreea ends up interviewing them and authoring a page for them. The rest of the time Andreea reviews and offers editorial suggestions based on our past experience. When possible we usually end up photographing them too.

Andreea then continues to write (or help edit) a description of the boxes and the menu of additional, optional products. We publish all that information on the website, present it to them (which sometimes isn’t trivial … since they don’t aways have Internet access) and ask them to review it. We also add their information into the Cutia Taranului information system (which is being contantly developed as the needs of the project unfold).

We then send a notification to people who have signed up to the constantly growing (all over Romania) waiting list … we give them 24 hours advance notice to decide if they want to join. Then we begin to spread the word about the new boxes to the growing Cutia Taranului social-network. Then registrations begin.

Registration

Every registration arrives at our information system and begins a carefully monitored process. We relay registration information to peasant-families (when possible by email, many times by phone). We remind them that they need to call new members within a day or two to confirm the registration.  We offer them guidance on how to speak on the phone, what needs to be asked, what needs to be avoided … how to be thorough, friendly and effective. We (try) to make sure that they do so in an orderly way by confirming with them after they speak to every member.

We then produce for them organized reports of their member lists and stay in touch until boxes are ready to deliver. We try to assist them in organizing an effective delivery route (instead of zig-zagging throughout the city). When necessary we send email updates to all the members of a box to let them know how things are coming along.

First Delivery

Before the first delivery we try make sure everything is in order. We send members an email letting them know that boxes are expected and what they (as members) can do to help in the process.

We then wait with excitement to hear from peasants and hopefully members how was their experience. Delivery of boxes has just begun so we are just now beginning to move into a reliable and recurring delivery schedule.

Payment

We charge peasant-families nothing for this entire process. We do it patienly and passionately and with no strings attached. Members pay the peasant directly. 95% of the revenues stay with the peasant. We ask for a 5% monthly donation (at the end of every month – based on actual sales) to support our continued work.

Ironically we’ve been systemically criticized by anyone with any business experience that 5% is too little to ask in return for what we do. We’ve spent a lot of energy speaking to these people about our motivations and reasoning. Despite continuous pressures to change this number we haven’t. We are very happy with it. So are peasants (who currently pay a lot more for a lot less).

The Remaining 5%

This is where the story takes an interesting twist. Everyone seems to be interested in the bottom line number but not a single person has asked where that money will go. Here is a list of things on our agenda:

  1. Funding our continued research on sustainable agriculture in Romania. We would like to see traditional Romanian agriculture evolve beyond where it is to better practices. We would like to see a system of agriculture that:
    • Is better for the land itself and takes precious care of of soil fertility for future generations (as opposed to the current paradigm in which soil fertility is constantly degraded).
    • Is much less oil and oil-product (fertilizers, pesticides, herbicides, etc.) dependent.
    • Is much less labor intensive then traditional “slavery to the land” agriculture.
    • Is much more respectful towards and integrative with trees and forests
    • Is much more respectful towards  and integrative with animals.
    • Is much more diverse.
    • Is inherently organic.
    • Is much more efficient and reliable.
    • … in other words … more sustainable, more reliable, less expensive, less work, more and better food, more profits.
  2. Funding our continued research projects on diverse aspects of sustainable village life in Romania in the hope that others (hopefully a younger generation) will be inspired to give it a try.
  3. Creating a non-profit that will support the ongoing operation of the project and shelter it and everyone involved (peasants, members and us) from potential hostilities.
  4. Supporting other social endeavours that we would like to explore (that are too early to unveil and way beyond the scope of this post).

… and it’s all just getting started … so who knows what that list may look like in the near and far future 🙂

 

 

 

Hay Delay

For the past week or so we’ve been wanting to hire someone to cut, turn and bale hay from ~3 hectares of our pasture (you need good weather conditions – a few days with no  rain so that the hay can be cut, dried and collected without getting wet). Initially we put it off because we weren’t convinced if and how much hay we needed (we were using it mostly as mulch … and we prefer not to anymore … so looking for better, accessible mulch materials). Recently we were putting it off because we don’t have enough cash money on hand to pay for it (a visit to the city is planned).

We’ve been approached numerous times by two sheep-herd owners (and a neighbor with cows) to let them pasture their herds on our land. We’ve refused because (a) we wanted to let the pasture rest; (b) we were planning to cut hay from it; and (c) we had plans to begin improving and converting parts of it.

Today we went to the village to pick up a few things from the market and to have a coffee. We met with one of the herd-owners and he asked us again for permission to pasture his herd on our land. We thought about it and decided to let him. The pasture has been rested and if not cut will become overgrown. Our efforts at improving and converting parts of it are on the way but moving slowly … so we won’t be getting to much of it at first. So, at first we said to him that we will cut hay from a part of it and then let his herd in.

But then I stopped Andreea as she as speaking and asked her to try and make a different trade. We asked him if he can bring us baled straw which, for our uses, is much better then hay in which case we won’t cut hay and he can bring his herd in right away. The look on his face was priceless … he was shocked and confused … he couldn’t figure out if we were joking or serious. However, once he got past the initial shock he easily agreed. He has 0.8 hectares of straw he can bale and deliver to us and everyone is happy (in addition, starting in August, we will be getting sheep cheese products).

Hay here is considered precious as animal feed that is both grazed and cut and stored numerous times a year for the winter months … straw isn’t (animals don’t eat straw). Therefor there aren’t many local uses for straw and it isn’t considered valuable. Once again our values seem to point in a different direction 🙂

So everyone got a great deal. We don’t need to spend any money on cutting the hay and we don’t need to spend any money on getting straw as mulching materials. He gets more pasture for his herd. It feels soooooo good to come across such win-win exchanges where money is simply taken out of the equation.

This is also a great example of a hidden purpose behind delays. We come across this a lot … sometimes over much longer periods of time. Delays are there for a purpose … you have to have patience and to let things be because only time can reveal their purpose 🙂

Them

There is a fascinating aspect to Cutia Taranului. If you haven’t heard about it yet then it is a CSA (community supported agriculture) type of service which makes it possible for small scale, local producers to sell their produce directly to customers in the city.  In most western cultures food production is largely controlled by large agro-businesses with a (growing) backdrop of small producers who sell to local communities. Here in Romania almost half of the population are peasants who feed themselves and make a scarce living by selling their produce. That means that Cutia Taranului has huge potential outreach … theoretically making it possible for half of the population to feed the other half. It excites me every time I think about.

We’ve been warned quite a few times (so far, by caring people) that the project could generate some serious backfire. If the project spreads, as we hope it will, it could have some … noticeable economic implications. It may cause quite a bit of business to shift from current market places and supermarket chains, directly back into the hands of peasants. That may agitate many stakeholders who are vested in these relatively new  and dominating businesses. So we’ve been warned that they may … get defensive and aggressive. They can be:

  • Supermarket chains who have invested heavily in their infrastructures all over Romania will naturally want to protect their investments.
  • Owners of “market place shopping malls” (closed structures which were built where once there were simple, open farmers-markets which charged a symbolic fee) who charge peasants impossible space rental fees.
  • Organized crime syndicates (which we know little about but have heard mentioned numerous times) who I assume have their vested interests.
  • Government agencies that may be curious about higher levels of income. Peasants are currently registered as small producers and exempt from taxes (after all, no one expects a peasant to be make enough income to justify paying taxes).
  • Government agencies that are used to and expect traditional methods of agriculture and may be threatened by change (our intentions is to change not just how peasant make money but more importantly how they work the land and how they grow food).
  • Corrupt government officials … simply because corruption is a dominant force in Romanian government (national and local) who may either lose their foothold or be interested in getting in on the new action.

Our first reaction to these potential threats is a smile. When Cutia Taranului reaches a point where it draws this kind of attention we’ll know we’ve done something wonderful. It is also amazing to witness how, from a sustainable/ecological perspective, the law and outlaws seem to come together through opposition.

However there is also discomfort. Cutia Taranului has no malintent towards anyone. We are not against supermarkets or city-markets or government (though we are against greed and corruption) … nothing we do is defined as being opposition … everything we do is for someone or something:

  • for peasants who we would like to be able to make a decent living and live a better life.
  • for a peasant life style which is dying and we wish to see revived and refreshed.
  • for city dwellers who we wish will be able to enjoy fresh, healthy and local food.
  • for communities who will become healthier, stronger and more resilient through mutual support and self nurturing.
  • for Romania as a country that will reconnect with its peasant-nature and maintain its ability to feed and sustain itself.

Anyone who finds themselves not aligned with these goals is not in conflict with us or with Cutia Taranului … they are in conflict with communities … maybe even in conflict with Romania as a country. This is what gives us peace of mind. Everyone who has, so far, joined Cutia Taranului (peasant and city-member) has done so based on trust, faith and excitement. THAT is what makes it a force to be reckoned with (should reckoning be required).

Cutia Taranului has resilience designed into it. Once a relationship has been established between a peasant and box-members in the city … and once there are thousands of such relationships all over the country … there is no one central place you can go to shut it down. You can attack Cutia Taranului itself … but the ecosystem as a whole and the communities all over Romania will have a life of their own.

However there is more. We assume that Cutia Taranului itself will require some kind of legal entity. This post is a great opportunity to reach out and ask for people that can help us to do this properly. If you are a lawyer or accountant that cares about this topic as deeply as we do and can help us create a healthy formal position to complement the organic ecosystem then please do contact us.